Ernesto Martinez, MBA is a professional negotiation consultant and executive coach with more than two decades of experience in high-stakes commercial negotiation, including roles as Senior Director of Strategic Sourcing at Microsoft and innovation program leader at Intel, and the founder of Negotiations Edge Consulting Group. With more than two decades of experience navigating high-stakes commercial negotiations inside some of the world’s most demanding organizations, Ernesto brings a rare combination of strategic precision, operational depth, and firsthand innovation leadership to every client engagement.

At Microsoft, Ernesto served as Senior Director of Strategic Sourcing, overseeing negotiations for silicon components powering flagship products — Xbox, Surface, and Mixed Reality devices. He managed contracts for future and existing components, custom silicon, and intellectual property rights, working in close alignment with architecture teams and the CFO’s office to connect sourcing strategy to Microsoft’s broader innovation objectives.

His career also spans corporate innovation and R&D program leadership at organizations including Intel, where he led intrapreneurship initiatives and product innovation pipelines — giving him a direct, lived perspective on the deal environments that innovation leaders navigate every day. As an entrepreneur and founder himself, Ernesto has operated on all sides of the negotiating table: as the corporate buyer, the innovation sponsor, and the venture builder negotiating for survival and growth. This convergence of enterprise experience and entrepreneurial instinct is the foundation of the Negotiations Edge Innovation Practice.